We live on a spaceship – Earth! It has limited resources which we are consuming faster than they could be replenished. This session will throw light on some examples of how the resources are not just being consumed rapidly, but also wasted. Moreover, during the session, we will also discuss a case study on how our demand for new products could have impact on other part of the world that we might simply not be aware of. We will also discuss on potential solutions for this problem, that will include roles and responsibilities of all stakeholders: governments, businesses and consumers.